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The Blade’s Illusion

Creative Brief

Basic structure and wireframing for a visual system inspired by the community

We started the projects with a simple WordPress theme but after our first growth spurt and a successful crowdfunding campaign, we updated and refined our brand, created a biannual print magazine and built a custom WordPress site.

With over 65% mobile users, we strived to create an optimized mobile reading experience with clear typography.


We were asked to work out a new structure and to provide the necessary designs.


Brand Strategy, UX Strategy


UI/UX Design, Art Direction



Société de gestion
à l’ADN franco-allemand

Date d’agrément : 24/09/2014

Siège social :
45 av Georges Mandel
75116 Paris

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